Pearl Jam’s Backspacer cover art goes more viral than EBOLA
The cover art for Pearl Jam's new album - Backspacer. Click for larger view.
For Pearl Jam’s new record art work the band employed a questionably well elaborated mix between guerrilla and internet marketing. The art work, designed by long time friend and collaborator of the band Tom Tomorrow, was split into 9 pieces which were scattered all across the internet, and fans had to put them all together to get the final cut. Yeah, we spoiled all the fun with the above caption, but that’s the internet for you. Still, that’s not all you get for compiling the art - you also get a fine bonus. Yeah, you’ve guessed it, a new PJ track. I won’t spoil the fun on this one….
OK, here’s a bit of help though. Here’s where you can find the art:
http://www.pearljam.com/backspacer/art/spinner.com
http://www.pearljam.com/backspacer/art/spin.com
http://www.pearljam.com/backspacer/art/nme.com
http://www.pearljam.com/backspacer/art/yahoo.com
http://www.pearljam.com/backspacer/art/wired.com
http://www.pearljam.com/backspacer/art/kerrang.com
http://www.pearljam.com/backspacer/art/rollingstone.com
http://www.pearljam.com/backspacer/art/drownedinsound.com
http://www.pearljam.com/backspacer/art/jambase.com
Backspacer is out September 20th.
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Tibi is the co-founder and current editor in chief of ZME Music. He's had a passion for music since when he can remember, but since he lacks the necessary skills to make music, he decided to simply mix in another passion of his: writing.
Thanks to the marvels of the Internet, anyone can voice out and, in time, Tibi has helped a lot of artists and made a lot of friends by following his double passion for writing and music.
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August 24th, 2009 at 11:09 am
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