Joni Mitchell joins Starbucks ‘Hear Music’

A week ago Music Week editor Matt Talbot hinted us at the next Hear Music signing, a Starbucks label, after he stated: “I’m absolutely sworn to secrecy. But it is another big-name artist — one of the all-time great female artists which will, I think, reaffirm what Hear Music is all about.” Today, however, all the rumors and speculation that were up and about as a result of the above statement, have been made clear after Joni Mitchell was announced as Hear Music’s latest artists. Joni is the second artists affiliated with the Starbucks label, after Sir Paul McCartney’s Memory Almost Full sold 447,000 copies, 45 percent of them in Starbucks stores.
Joni’s next album, “Shine”, will be her first since 1998, landing in record store and a coffee shop next your on September 25. She describes her upcoming LP “as serious a work as I’ve ever done.” Hear Music are just getting started with one more signing promised for this year and a whooping 8 more top artists next year in 2008. I guess coffee junkies really love music.
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