The long announced and discussed reunion took place and the next obvious marketing move would be to release their greatest hits. That was easy. What they did was that they played it safe. They are not going to make any new fans and some old fans are going to dislike it, but they managed to bring themselves in the center of attention.
Seven years after their last album release, Forever they supported this release with a world tour. They managed to do a big part of what they hoped for. Their fans are ecstatic while a big part of the music scene is just frowning and ignoring them. Sure the pop scene is a jungle but in ’96 they where so fresh and in your face. You could see girls dressing up as their favorite spice girl and they were everywhere. The new sound is a bit old and it does not bring anything better.
From the ballads “2 Become 1” and “Viva Forever” to the pure pop of “Stop” and “Who Do You Think You Are” you could expect more. But they fail to deliver and again they please just their fans. Probably the track which stands out a bit as it is somewhat filled with feeling is “Mama”. Their voices sound a bit softer and they blend surprisingly good together.
It probably is just a marketing ploy but it sounds very good and the girls should be thanked for making it possible for numerous girl bands that followed in their tracks to make it big. But no band has made it big as the spice girls did it.
- Say You’ll Be There
- 2 Become 1
- Who Do You Think You Are
- Move Over
- Spice Up Your Life
- Too Much
- Viva Forever
- Let Love Lead The Way
- Headlines (Friendship Never Ends) New Children In Need Single